HANDCRAFTED PRODUCTS WERE IDENTIFIED AS ANOTHER PARALLEL LINE TO CATER TO THE AMERICANS.

WITH A LARGE INDIAN POPULATION ALL OVER THE COUNTRY AND WITH DIVERSIFIED TRADITIONS AND RELIGIOUS BELIEFS THIS IDEA WAS MOOTED BY THE FAMILY MEMBERS OF A MIDDLE AGED IMMIGRANT FROM INDIA.

WITH ALREADY MILLIONS OF DOLLARS INVOLVED IN THE IMPORTS OF JEWELRY, TEXTILES AND GARMENTS TO THE U.S. THIS YOUNG AT HEART ENTREPRENEUR DECIDED TO DO SOMETHING DIFFERENT AND CREATE A NICHE MARKET.

THE POSITIVE RESPONSE ASIAN IMPRESSIONS LTD HAS BEEN GETTING FROM THE SPONSORS AND CLIENTS, WHICH IS ON A STEADY INCREASE, WHAT KICKED OFF WITH A THREE PRODUCT RANGE A YEAR AGO HAS GROWN TO A 40 PRODUCT RANGE MOSTLY IDENTIFYING WITH THE INDIAN RELIGION AND CULTURE.

AIL, HAS ENTERED INTO AN STRATEGIC ALLIANCE WITH ECOGREEN ENTERPRISES, ANOTHER MARINE ENGINEER TURNED ENTREPRENEUR FOR THE PURPOSE OF SOURCING PRODUCTS WHICH HAVE BEEN RECENTLY INTRODUCED TO THE INDIAN MARKET AND WHICH WOULD BE APPRECIATED AND LIKED BY ALL IN THE U.S.

BOTH THE CORPORATIONS ARE VERY KEEN IN IDENTIFYING THE PRODUCTS FROM THE RIGHT SOURCE, AS THIS WOULD ENABLE THEM OFFER QUALITY PRODUCTS AT A REASONABLE PRICE.

QUALITY IS ANOTHER FACTOR, WHICH PLAYS A VITAL ROLE IN THEIR DECISION MAKING PROCESS.

ANOTHER BENEFIT THAT ARISES WHILE SOURCING DIRECT IS TO ENSURE THE MANUFACTURERS GET THEIR FAIR PRICE AND THE COTTAGE INDUSTRIES GET A FILLIP BY REGULAR PURCHASES.

AIL HAS RECENTLY COME WITH A PACKAGE CALLED THE ˜POOJA PLAN'. THIS IS ESSENTIALLY FOR THOSE SETTING UP A NEW HOME AND THE FIRST TIME HOME BUYERS.

UNDER THIS PLAN ALL PRODUCTS THAT WOULD MAKE THE POOJA ROOM UNIQUE AND DIFFERENT ARE INCLUDED.

IT HAS ALSO BEEN THEIR POLICY TO BRING IN AT LEAST A FEW NEW ADDITIONS EVERY TIME THE SHIPMENT ARRIVES FROM INDIA SO THAT THE CUSTOMERS WHO ARE ALREADY IN THE MAILING LIST HAS SOMETHING DIFFERENT TO CHOOSE FROM.

WITH A WIDE PRODUCT RANGE, TO SUIT THE BUDGET OF ALL, THE PRICE RANGES FROM A LOW $10.00 TO A HIGH $300.00. THIS HAS BEEN A POSSIBLE REASON FOR GETTING GOOD RESPONSE FOR THEIR PRODUCTS DURING OCCASIONS LIKE DIWALI, MARRIAGES ETC, TO BE GIVEN AS GIFTS AND TAKE AWAY. THIS PRODUCT RANGE IS SOMETHING THAT WOULD BE WELL ACCEPTED BY ALL.